20+ years building audiences in audio
From WGN Radio to the World Economic Forum to building chart-topping podcasts for Warner Bros Discovery and NerdWallet. Today I build the attribution infrastructure that gives enterprise podcast programs a seat at the revenue table — and the growth strategy to fill it.
LinkedIn ↗WGN Radio
I answered tens of thousands of listener calls as a producer at WGN Radio — unfiltered feedback that taught me the disconnect between what creators say and what audiences hear. That listener intuition is something most podcasters never develop, and it's one of my biggest competitive advantages.
Davos / World Economic Forum
Executive-facing comms and content strategy for consulting firm Kearney onsite at the World Economic Forum Annual Meeting in Davos, the pinnacle of B2B marketing. Every piece of content had to be precise, strategic, and instantly credible for C-suite audiences.
Curiosity Daily
Built scalable end-to-end content systems, including strategy, scripting, production, and distribution. Curiosity Daily grew to 100K+ weekly listeners across 1,000+ episodes, becoming the growth engine that facilitated a major media acquisition by Warner Bros Discovery.
B2B Podcast Production
Led the production department of a mid-sized B2B podcast agency, transforming it from an editing service into a strategic creative partner for 100+ clients. Coached CEOs and CMOs on strategy, improving their production efficiencies by 25% — which directly resulted in retaining $350K+ in at-risk annual revenue for the agency.
Attribution → Growth
I build the attribution layer first, mapping listener behavior to sessions, conversions, and downstream revenue so every growth decision is defensible. Most enterprise teams are flying blind on podcast ROI. I fix that, then scale what works.
